Meet Your Coach

About us

We have a wealth of experience and insight into what it takes to meet customers' needs effectively. Our extensive experience in in-home sales and service, coupled with interactions with thousands of customers in the Metro Atlanta area, gives us a deep understanding of their preferences, pain points, and how to effectively communicate solutions to them. Building trust and speaking in a language that resonates with your customers are key aspects of successful sales and service. This kind of hands-on experience is invaluable in refining your approach and ensuring customer satisfaction.

We believe in "Old Fashion Values" and coach on the basis of HELM:

Always be:

• Honest

• Ethical

• Legal

• Morally upstanding

Coach John Melton

My journey from HVAC installer to service tech, to sales consultant and eventually sales manager is a testament to the power of learning and adapting in the field of sales and customer service. I realized that listening to the customer and making them feel empowered in their decision-making process is key to success.

I fell into the same common trap that sales professionals fall into of talking too much and assuming they know what's best for the customer. But as I discovered, shifting the focus to making the customer the expert in their own needs and spending decisions can lead to remarkable results.

My approach of teaching my sales team to apply my process while still allowing for individual personality became essential for successful leadership and coaching skills. Recognizing and embracing the unique strengths and styles of each team member is essential for building a cohesive and high-performing team.

My efforts to improve communication between field service personnel and customers highlight the importance of trust and understanding in any service-oriented industry. By empowering service techs to communicate effectively and build trust with customers, you not only increase customer satisfaction but also drive business growth through higher average tickets and repeat business.

My belief in honesty, thoroughness, and the importance of enjoying interactions with customers reflects a genuine commitment to providing exceptional service. This customer-centric mindset is the driving force behind my success and the success of my teams.